On The Line

ON THE LINE is a 24-month education and awareness campaign about prostate cancer that uses the power of sports and celebrities to challenge men to take charge of their health. Launched in partnership with ESPN in February 2011 with a focus on prostate cancer, the campaign engages audiences with compelling, sports-themed message, with athletes, commentators, celebrities and legendary sports coaches, each playing a role encouraging a dialogue between men and their family, friends and physicians about the risk factors, range of diagnoses and treatment options related to prostate cancer. Headlining the launch were basketball coaching legends Bob Knight and John Thompson, prostate cancer survivor and coaching legend Digger Phelps and former NBC and CBS Commentator Billy Packer, who talked about the issues involving prostate cancer through commercials and interviews. This all-star cast of sports and entertainment personalities, including ESPN's sports commentator Erin Andrews, whose father is a prostate cancer survivor, addressed the issues of the disease from their own personal perspectives. Erin is one of the first women to speak publicly about the disease. She offered her personal journey as the daughter of a prostate cancer survivor, and the part she played in supporting her father through diagnosis and treatment as a part of the ON THE LINE campaign Edge Health has developed this campaign whose many resources include a comprehensive web site, educational materials, sport ...

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